Big Ideas, Real Impact.

Thoughtfully crafted to elevate what matters most.

A man with light skin and short light brown hair wearing a navy suit and light blue dress shirt, smiling outdoors with a blurred background.

My Work

Content Writing in the Modern Age

Text that reads 'BIG SPACE SHIP' in large white letters over a dark background with a partially visible colorful gradient sphere.

Client: BOTOX Cosmetic

I joined Big Spaceship for a short term assignment supporting copy for their pharma client, BOTOX Cosmetic. I worked with creative directors, designers, and account managers, writing captions and on-image copy for TikToks, Instagram Reels, Instagram Stories, YouTube Shorts, as well as a script for a Spotify ad.

@botoxcosmetic For Boxed Warning & Med Guide, see @botoxcosmeticpi ♬ original sound - BOTOX® Cosmetic
@botoxcosmetic For Boxed Warning & Med Guide, see @botoxcosmeticpi. - BOTOX® Cosmetic—the only product of its kind FDA approved to temporarily improve the look of moderate to severe forehead lines, frown lines, crow’s feet, and vertical bands connecting the neck and jaw. 💉 Head to the #linkinbio ♬ original sound - BOTOX® Cosmetic
@botoxcosmetic For Boxed Warning & Med Guide, see @botoxcosmeticpi. - BOTOX® Cosmetic—the only product of its kind FDA approved to temporarily improve the look of moderate to severe forehead lines, frown lines, crow’s feet, and vertical bands connecting the neck and jaw. 💉 Head to the #linkinbio ♬ original sound - BOTOX® Cosmetic
DASHLANE logo with stylized bars on the left and the word "DASHLANE" in bold capital letters on the right.

Dashlane is a password/credential security firm that protects passwords, monitors suspicious activity such as hacking or phishing, and developed passkey technology. They also partnered with Google and Amazon on the occasional marketing campaign. My role was to provide social copy as well as guidance for in-house copywriters, as well as facilitating engagements between Dashlane and users, including collaborations with Google.

Screenshot of a LinkedIn post by Dashlane promoting their credential risk detection tool, showing a dashboard with statistics on at-risk employees and weak passwords.
Logo of Medscape with the word 'Medscape' in blue and black text

Medscape is a medical education company that offers education credits for healthcare professionals in various healthcare specialties including cardiovascular health, respirator health, mental health reproductive health, and many others. In thise role, I wrote social captions for hundreds of social posts and published content across numerous channels, up to 100 posts per month.

A smartphone screen displaying a Facebook page of Medscape with a post about applying guidelines for patients with chronic kidney disease and type 2 diabetes. The post includes a link, an image of kidneys, and reactions from users.
Screenshot of a Facebook post featuring a webinar about the importance of gp120 in immune activation and HIV treatment. The post shows a man with glasses and a headset speaking, with a background of colorful drawings and paintings. The post includes a link and reactions below.
Screenshot of a Facebook post advertising a free online activity titled "Can You Handle the Heat? Clinical Challenges in the Management of Vasomotor Symptoms," presented by Medscape with Dr. Nanette Santoro, MD, featuring a background of raised hands and a URL link.
A digital graphic promoting a medical education activity about opioid use disorder, including images of healthcare professionals, pills, and a pill bottle, with a URL for more information.
A digital flyer about a medical activity on managing asthma therapy for patients with ALL/others, with photos and names of four faculty members, and a colorful background with text indicating new activity and sharing best practices.
Close-up of a notebook or paper with handwritten words, a latte, and a cookie on a wooden table.

Clients:

Urban-X

The Bellslip

Mobius MD

Partnered with BerlinRosen to write social pots for a variety of clients, ranging from Startups, medical, to real-estate. Channels ranged from Facebook, Twitter (X),and Instagram. 


Urban-X

Urban-X was a startup accelerator managed by MINI and this accelerator specialized in startups that were making changes for good, from environmental causes, to improving city life, etc. Some of these sgartups included Wiseair, an air equality startup, FabBRICK which specializes in transforming textile waste into decorative building materials, among others.

Logo of Urban-X MINI with black text and a circular MINI emblem featuring wings
Mobius MD logo with a stylized, circular design in orange, gray, and black

Mobius MD

Mobius MD is a medical transcription app for physicians with the goal of saving hours of time by offering an efficient medical dictation tool. In this role I made an effort to understand the tool, how it could be used by physicians, understand how to communicate effectively to physicians, and then write social posts for those physicians.

Logo for The Bell Slip at Greenpoint Landing in a circular design with gray background and black text.

The Bellslip

The Bellslip is a luxury apartment building located in Greenpoint, Brooklyn. The goal is to call attention to the building’s amenities while also promoting the neighborhood in the surrounding area. 

Colorful circular infographic design with the word 'Windows' in purple text at the bottom, featuring various sized circles in shades of green, blue, yellow, purple, and orange connected by lines on a black background.

Wipro Limited is a global IT and business consulting firm headquarted in India and owns various US agencies including Designit. Wipro partners with other large technology firms including Microsoft and Amazon. The work here involved writing about technology including AI, Machine Learning, and the general digitization of various industries. Channels focused heavily on LinkedIn and Twitter (X).

View more samples here:  https://bit.ly/4brqLab

A social media post from Wipro promoting AI and augmented intelligence, featuring a colorful diagram with circles and text about Wipro's automation report and a link for more information.
An aerial view of a garden with small green plants growing in rows, with brown soil between them, overlaid with the Wipro logo and a blue "Download Now" button for a sustainability report.
A social media post from Wipro featuring a colorful dot pattern and a graph with green circles indicating positive customer sentiment, along with text discussing the importance of organizations aligning offerings with customer expectations.

Areas of focus:

Copilot AI Announcement

UX Design

I served Microsft in various capacities. Most recently, I partnered with Edelman to engage with users during Microsoft’s annual flagship event, Microsoft Ignite 2023, the year that Microsoft announced Copilot as well as various other AI tools. My focus was to surprise and delight, engage with hundreds of users and atendees at the event. During this time, I also monitored comments during CEO Satya Nadella’s keynote speech livestream. Those engagement efforts resulted in Microsoft’s products and hashtags to trend on Twitter’s front page.

Prior to that, I worked with Microsoft to engage with the UX design community, sharing information, amplifying blog posts and events.

Get in Touch

Got a project in mind? Let’s make it happen. Hit me up and let’s get rolling!